ABOUT US

Who we are

INDEPENDENT CINEMAS AUSTRALIA

A not-for-profit industry association representing independent exhibitors in Australia and New Zealand

We believe independent cinemas are the heart of the community and we are dedicated to supporting them.

For more than 25 years, the ICA has been on a mission to represent and advance the interests of independent exhibitors in an increasingly competitive and complex industry.

We have members in every Australian state and territory, and a partnership with the New Zealand Motion Picture Exhibitors Association that extends our representation across the Tasman.

The strength of our cinemas is in their connection with their local communities whether it’s an arthouse in the city, a regional multiplex, or a single screen in the bush.

Independent cinemas have been an enduring part of the Australian social fabric for over a century, and they remain a strong and vibrant part of the industry. Almost 30% of Australian box office comes through the doors of local independent cinemas.

ICA supports our members to offer quality entertainment at affordable prices, while supporting the community with local employment and working to create a social hub.

We have achieved many things for our members, from the Virtual Print Fee digital conversion program, fantastic consumer promotions through the My Cinema brand to great discounts with leading industry food and beverage suppliers and insurance services.

OUR NUMBERS

Our members large and small have supported each other for over 25 years

MEMBERS ACROSS AUSTRALIA AND NEW ZEALAND
SITES
SCREENS
MY CINEMA PROMO EXPOSURES

OUR TEAM

Adrianne Pecotic
Adrianne Pecotic

CEO

E: ceo [at] independentcinemas.com.au

Adrianne is an advisor and industry advocate with a range of experience across film and TV production, distribution, broadcast, exhibition, online and rental/retail platforms.

Adrianne has a range of experience across film and TV production, distribution, broadcast, exhibition, online and rental/retail platforms. She is known for her work as a strong advocate for the Australian film and television industry and she has a deep understanding of the inherent opportunities and risks involved in media production and distribution gleaned during a significant career at Grundy Television (Fremantle Media Group). Adrianne was previously Executive Director of the Australian Federation Against Copyright Theft. She is committed to helping build and sustain a globally competitive and commercially successful industry in Australia.

Pauline Negline
Pauline Negline

Administration Manager

Ph: 02 9858 1179

E: admin [at] independentcinemas.com.au

Pauline is the association’s administration manager and is always happy to take your call.  Never hesitate to get in touch, we are here to help and look forward to welcoming you to the ICA family.

Keith Maloon
Keith Maloon

Buying Group Representative

Ph: 0414 664 332

With a background in the food and beverage industry, Keith is responsible for the development and management of the ICA buying group. His objective is to deliver more competitive pricing, enhanced service levels and promotional support, in F&B and utilities.

Lucy Robson
Lucy Robson

Marketing and Communications Manager

Ph: 0419 290 666

E: marketing [at] independentcinemas.com.au

Lucy manages stakeholder engagement and assists in developing promotional partnerships for the ICA.

Lucy manages stakeholder engagement and assists in developing promotional partnerships for the ICA.

She manages the assets for the My Cinema marketing platform including the websites, press advertising and POS setups, and assists ICA members in supporting the marketing campaigns.

Lucy is also responsible for leading social media campaigns and scheduling site-based events in conjunction with cinema owners and publicity managers.

THE ICA BOARD

Scott Seddon
Scott Seddon

President

Board Member since 2006

Scott is the owner and operator of Scotty’s Cinemas Raymond Terrace and Heddon Greta Drive-in.

Kieren Dell
Kieren Dell

Vice President

Board Member since 2005

Kieren has 17-plus years’ cinema industry experience having founded, built and run Majestic Cinemas since November 2002. He has grown Majestic Cinemas from one site in Nambucca Heads to eight sites across regional Northern NSW and Southeast Queensland.

Kieren has 17-plus years’ cinema industry experience having founded, built and run Majestic Cinemas since November 2002. He has grown Majestic Cinemas from one site in Nambucca Heads to eight sites across regional Northern NSW and Southeast Queensland. Kieren joined the ICA Board in 2005. He served as Treasurer (2006-2008) and President (2008-2014) and is now ICA Vice President. Kieren steered the association through the major technological change from 35mm film to digital projection, which involved negotiating a funding deal with the major movie studios in Los Angeles.

Sharon Strickland
Sharon Strickland

Treasurer

Board Member since 2016

Sharon is CEO of Dendy Icon Group. Icon launched its film distribution business in Australia in 2002 with handpicked theatrical releases. In 2008, the company acquired one of Australia’s leading independent cinema chains, Dendy Cinemas. Founded some 80 years ago, Dendy operates 43 screens across NSW, Queensland and the ACT.

Katrine Elliot
Katrine Elliot

Star Theatre Launceston

Board Member since 2016

Katrine started in the industry with Village some 23 years ago. In 1999, she moved from Melbourne to establish CMax Devonport from hardhat stage as general manager.

For Katrine, running a cinema is not about opening the doors and hoping people come. She ensures her audiences are treated well and that every time they enter the foyer, they feel like they are coming home.

Nick Hayes
Nick Hayes

Dendy Cinemas

Board Member since 2010

Nick is head of sales and acquisitions at Icon Film Distribution. He has spent his entire working life in the cinema industry. Before joining Icon and Dendy Cinemas, Nick was the operations manager for the Sydney Film Festival, and he worked for Hoyts Cinemas for 10 years.

David Kilderry
David Kilderry

Lunar Drive In

Board Member since 2017

David has more than 38 years’ experience in all aspects of cinema and drive-in operation. His career began in the projection rooms of Melbourne’s Greater Union Theatres. He moved to Hoyts, after completing Project Technology at RMIT, and was involved in the opening of the first Australian multiplexes.

David has more than 38 years’ experience in all aspects of cinema and drive-in operation. His career began in the projection rooms of Melbourne’s Greater Union Theatres. He moved to Hoyts, after completing Project Technology at RMIT, and was involved in the opening of the first Australian multiplexes. He later became the National Technical Manager at Village Cinemas and was also involved in theatre operations. For the past 17 years he has been joint-managing director of the Lunar Drive-in Theatre in Dandenong Victoria. David is a former president and long-time committee member of the Australian Cinema Pioneers Victorian branch.

Bob Parr OAM
Bob Parr OAM

Wallis Cinemas

Board Member since 2003

Bob has been in the Australian cinema industry for 63 years. He served as program manager for Wallis Cinemas for four decades and is now the senior advisor. In 2015, Bob received the ICA CEO Award for his outstanding work for, and on behalf of, independent cinemas.

The award is presented in memory of the late Mark Sarfaty, the ICA’s inaugural CEO.

Denis Parkes
Denis Parkes

The Picture Show Man Theatre

Board Member since 1998

After 27 years as an RAAF engineer, Denis returned to his hometown of Merimbula NSW where he established The Picture Show Man cinema under the guidance of the ICA President (then COAA) Harry Waghorn.

The cinema opened in December 1993 and moved to a purpose-built twin cinema in 1997.

Denis joined the association in 1994 and was elected to the Board in 1998. During his tenure he served numerous terms as President and Vice President, and represented the association on The Code of Conduct Committee.

Today, he represents The Picture Show Man cinema on the ICA Board and serves as the Regional Representative for NSW members.

Todd Stiles
Todd Stiles

Grand Cinemas

Board Member since 2012

Todd is operations and marketing manager at Grand Cinemas which has six sites, 39 screens and two gold lounges. Todd has been with Grand Cinemas for 26 years and his family has been in the cinema business since 1932. Todd is a member of the ICA marketing committee.

Mark Cristensen
Mark Cristensen

State Cinema NZ

Board Member since 2010

NZMPEA President since 1987 Mark is the director of the State Cinemas in Nelson, a nine-screen independent cinema operated by Multishowcase Cinemas of NZ. He is also managing director of Cinema Equipment Ltd, and chairman of the Nelson Historic Theatre Trust which operates the Theatre Royal.

REGIONAL REPRESENTATIVES

South Australia, Tasmania and Northern Territory
Katrine Elliot
E: katrine [at] startheatre.com.au

Western Australia
Todd Stiles
E: toddstiles [at] grandcinemas.com.au

Victoria and ACT
David Kilderry
E: lunar [at] bigpond.com.au

Queensland
Peter Sourris
E: psourris [at] optus.com.au

New South Wales
Denis Parkes
E: denis [at] pictureshowman.com.au

PREFERRED SUPPLIERS

We are delighted to recommend the Preferred Suppliers who support our independent cinema family.

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